You're trying to plan your social media content but you just don't know what to post. You might think to yourself, "Is today a National Day or something? Maybe I can post about that?"

National Days, Weeks, Months are a type of content that you can use for your Social Media Content Calendar. However, there are mistakes people make when posting about these National Days that result in low reach, low engagement, and basically end up a waste of time.

Here are some tips to make use of these "Social Media Holidays" in the right way:

Social Media Holidays are a great way to connect what is happening in the larger world to yourself and your business. However, this shouldn't be a large portion of your social media content.

I would reserve at most 1 or 2 posts for National Days or Holidays or if you aren't posting consistently, at most 5% of your posts should be based on National Days or Holidays.

If anything, make the posts personal to you, your story, and your business. Avoid using generic graphics that you create on Canva or PicMonkey.

Instead, post a behind the scenes picture, a powerful quote, or something else personal that allows your audience to relate and connect.

The goal of your social media content is to be relatable, authentic, and valuable.

Have more questions about how to use Social Media Holidays in your Content Calendar? Join me for my Content Calendar training!

Email me cubeitsocial@gmail.com to find out the next FREE training!